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Client Description: Therrel Baisden, LLP, a trust and estate boutique law firm, is among the oldest law firms in the State of Florida and is a Martindale and Hubbell highest rated (AV) firm. Since 1925, Therrel Baisden has provided corporate, estate and trust planning, taxation, and fiduciary services to a diverse domestic and international clientele.

Assignment: Velocitas was brought on board to handle the PR efforts for an announcement of two new partners at the firm. Velocitas was also engaged to create a refresh of the firm’s brand assets.

Results: Velocitas drafted and distributed a press release announcing the new partners. The media outreach resulted in immediate pickups with the area’s leading publications, including the Miami Herald’s prestigious Business Monday section, the Daily Business Review for Law.com, and Attorney at Law magazine. The team also coordinated a photo shoot to create fresh visuals for the firm’s new website, and additionally designed and created content for a new brochure with coordinating business cards.