CLIENT DESCRIPTION: Strena Medical provides technological solutions in the healthcare sector with a direct presence in Argentina, Panama, Venezuela, and Miami, currently serving EEUU and all Latam countries.

ASSIGNMENT: Velocitas was engaged to create a brand for the company formerly called Medimar Corp. Our team provided market research for a number of name options and once a decision was made, executed development of the new brand, Strena Medical.

RESULTS: The results of our work included: a new company name, revised corporate messaging, new logo design, corporate brand guidelines, and additional PR and marketing consulting for the U.S. market.