DESCRIPTION: Since 1977, Sandler, Travis & Rosenberg, P.A. (ST&R) has set the standard for providing comprehensive and effective international trade-related legal and consulting services to clients worldwide. With employees in nine offices across the United States and Asia and strategic alliances across the globe, ST&R is the largest dedicated international trade, customs and export law firm in the world.
ASSIGNMENT: Velocitas was hired by ST&R for marketing consulting and a public relations campaign to announce business developments and new hires in Hong Kong and San Francisco, California.
RESULTS: Through strategic media planning and targeted outreach, we placed the announcements with legal trade and business consumer publications in China and the U.S., including placements with Industry Today News, Markets Insider, The Business Journal, and more. We provided a significant increase in visibility and exposure for the offices in our target areas, in addition to a surge in online engagement and calls to the firm.