South Florida Ford

DESCRIPTION: South Florida Ford presents Fordistas, a platform for emerging arts and culture focused on nurturing and elevating artistic talent in the community. In 2014, the vision set forth by Fordistas prompted the launch of the Fordistas Residency Program, a year-long initiative that invited seven internationally renowned street artists to live, work and be inspired by South Florida and Ford.

ASSIGNMENT: Velocitas collaborated with South Florida Ford and Product 81, the creative minds behind Fordistas, on a campaign to create awareness of the individual artists in residence representing Fordistas, the Fordistas program as a whole, and promote each opening night exhibition throughout the year.

RESULTS: We provided impactful results by creating a continued awareness of exhibitions throughout the year and the largest which culminated with an Art Basel showcase event. We garnered placements in the Miami Herald, a six-page feature article in Ocean Drive magazine, Miami New Times, TV coverage with SFL TV, Tropicult, Miami.com and more. We also increased significant online engagement with our many online placements and influencers through a digital campaign push. Fordistas went go on to receive recognition as one of the most influential and important art programs in South Florida by various international art publications.