DESCRIPTION: Ravan + Blanco LLP is a certified public accounting and business advisors firm. The firm was established as Ravan & Company CPAs in 2015 with a goal to provide a personalized approach to business accountancy. Since its inception, the firm has helped countless entrepreneurs, private businesses, and non-profits realize their maximum growth potential through tailored professional services.
ASSIGNMENT: Velocitas was hired to handle strategy and publicity surrounding the merger of Ravan & Company CPAs and Blanco + Co CPAs.
RESULTS: Velocitas worked directly with leadership at Ravan + Blanco CPAs to draft copy for letters and communications with key stakeholders and clients, prepared an official firm press release, handled team and individual photoshoots to create compelling visuals for the new website and for media use, leveraged the newswire for a multitude of major online media pickups, and handled direct media pitching. Our proactive media relations resulted in excellent coverage of the merger with articles in leading regional and industry trade media outlets such as the South Florida Business Journal, Inside Accounting, and Accounting Today.