CLIENT DESCRIPTION: The International Wireless Communications Expo (IWCE) is the premier annual event for communications technology professionals. Attendees meet face-to-face with 400+ exhibitors showcasing the latest products and trends and network with over 7,000 industry professionals including product distribution, government/public safety, critical infrastructure, business enterprise and infrastructure and service providers.
ASSIGNMENT: Velocitas was hired to handle social media in order to promote the annual IWCE Expo and mission through its owned channels by creating and executing engaging content and posting creative updates along with timely company news and events.
RESULTS: Our results included increased views, engagement and followers across all channels. In one month, Facebook content was viewed 5,338 times, which was an increase by 23%. On Instagram, followers increased 26.4% to 220 with the addition of 58 new followers. With Twitter, we added 10 new followers this month and earned an average of 800 impressions per day. And that same month, LinkedIn followers increased to 721.