Client Description: Haber Law is a Florida law firm focusing on litigation and alternative dispute resolution for individuals and businesses. Since the firm’s founding in 1997, their business litigation lawyers have established a renowned reputation for quality legal services at a fair and reasonable price, with timely communication, access and availability of their attorneys to meet the evolving legal needs of clients.
Assignment: The prestigious law firm of Haber Slade, P.A. needed a full rebranding to be launched in conjunction with the firm’s new name, Haber Law, and the opening of their modern new office in the Wynwood neighborhood of Miami.
Results: We conceptualized a branding campaign that encompassed the firm’s new name, logo and office. The campaign included a launch party for the opening of the office and an announcement to both clients and the press, all under the tagline New Address, New Name, Same Great Team. The complete overhaul of the firm’s branding and marketing collateral included a new logo inspired by the building’s artful design, regionally-placed advertisements, full branding guidelines, and various collateral.