DESCRIPTION: Fura Films is a boutique production company founded by Producer and Director Maureen Fura. Maureen is a true industry change-maker with over twenty years of experience. As a thought-leader in her field, Maureen was a featured speaker at Tedx Monterey, where she shared her story through an engaging and shocking speech on her experience with maternal depression. Maureen has a wide range of experience in both documentary and short-form videos, and Fura Films’ team utilizes specialized skills including creative editing, pre and post-production, as well as marketing fulfillment.
ASSIGNMENT: Velocitas was assigned to provide marketing consulting and national public relations for Fura Film’s most recent project, a documentary entitled “Dark Side of the Full Moon,” a feature length documentary that delves into the unseen world of maternal mental health in the U.S.
RESULTS: Through a series of creative press releases and pitch angles, we were able to secure national press and exposure for the film. This even included a guest blog on MomsRising.org, a national organization that takes on the most critical issues facing women, mothers, and families by educating the public and mobilizing massive grassroots actions. Other past blog contributors for MomsRising have included Michelle Obama, Alyssa Milano and Christy Turlington Burns.