Client Description: FreightOptics is the supply chain industry’s most advanced software system. The cloud-based platform was conceptualized by a team of industry leaders in search of a comprehensive, profit-driven software solution that enhances supply chain visibility. FreightOptics streamlines all of your shipping data into one all-inclusive dashboard that can be customized to fit your individual needs.
Assignment: Redesign all branding and messaging, design and develop a website that showcases the technology.
Results: We created a new brand that strongly aligns this technology platform to its parent company, while also maintaining it’s own identity for private label opportunities within the industry. Initial results from the new website drove an increase of over 300% in terms of visitors to the site, with an additional 400% increase of new users. Additionally, the time users are spending on the site grew by over a minute per session, showing a greater engagement with the company and its brand.