case study

ORT America

ORT America is the largest non-governmental educational organization in the world, currently serving 300,000 students in 55 countries across the globe. ORT was established in Russia in 1880 to help the Jewish population of 5 million in the Pale of Settlement by providing educational opportunities to lift people out of poverty, transforming their lives with dignity and purpose. Today, it accomplishes this on an international scale.

CLIENT testimonial

“Velocitas, an international marketing and public relations firm based in Miami, helped our non-profit build a national presence through social media and traditional public relations/communications practices. Their efforts resulted in enlarging our donor base and bringing new members and supporters to our cause. Acquiring their services was an investment wisely made. I’d highly recommend their services.”

Assignment

To acquire positive coverage for the organization and their events both regionally and nationally and create a public relations and social media campaign to reinvigorate its’ national presence throughout every region in which it is involved.

w

Create Awareness

Collaborate With Local Artists

z

Promotion of Exhibition

Public Relations

Social Media Campaign

Results

As an extension of their marketing department, we successfully generated media placements and increased the organization’s membership and online and regional meetings in multiple cities such as New York, Chicago, Los Angeles, and South Florida. The organization gained significant visibility from multiple placements in media such as The Miami Herald, Palm Beach Magazine, Crain’s New York and many more.

Over the span of a year, we garnered targeted regional placements in Palm Beach, Florida, New York, Chicago and Los Angeles that facilitated over $500,000 in sponsorships.