case study
International Wireless Communications expo
The International Wireless Communications Expo (IWCE) is the premier annual event for communications technology professionals. Attendees meet face-to-face with 400+ exhibitors showcasing the latest products and trends and network with over 7,000 industry professionals including product distribution, government/public safety, critical infrastructure, business enterprise and infrastructure and service providers.
Assignment
Velocitas was hired to handle social media in order to promote the annual IWCE Expo and mission through its owned channels by creating and executing engaging content and posting creative updates along with timely company news and events.
Create Awareness
Content Development
Social Media
Strategy
Design
Results
Our results included increased views, engagement and followers across all channels.
Facebook content was viewed 5,338 times, which was an increase by 23%.
On Instagram, followers increased 26.4% to 220 with the addition of 58 new followers.
With Twitter, we added 10 new followers this month and earned an average of 800 impressions per day
And that same month, LinkedIn followers increased to 721.
IWCE’s digital following grew to 5,750 people. The content was viewed over 27,306 times on Facebook, Instagram, Twitter, and LinkedIn. Top content across platforms featured photos with relevant, personalized material and engaging images.