Escalating Your Entrepreneurship5 steps to success
Your passion and persistence have led you
down the path to become an entrepreneur. You have your ideas, your investors, your patents, and all the other tools you need to put the key in the ignition…and now it’s time to get out on the open road. Starting a company can be a very rewarding yet very risky endeavor. Here are some tips to escalate your passion to the next level…
1) Target your audience
With any idea that turns into a business and enters the market, you need to make sure you have a solid plan in place. A critical first step is defining your target audience. This means understanding who you’re going after, and who is most likely to benefit from your business. One of the smartest decisions to make from the onset is to bring a savvy marketing team on board to help you reach your target audience. Developing compelling and creative content that will engage this end-user is vital in establishing your brand and fostering brand advocacy and interest.
2) Keep current
Never slow down. Read up your competitors’ successes as well as their setbacks. Be an expert in your field. Familiarize yourself with the tools you plan to implement as part of your marketing efforts, including the power of social and search. Engagement with audiences does not mean having a presence on all platforms, but rather understanding which is the best fit for your brand and developing the best content for that platform that will resonate best with followers.
3) Network, Network, Network!
You know what they say, “your network is your net worth,” and if you’re building a business, you understand the value of those words. Make sure to capitalize on each and every opportunity to make new connections and organically spread the word on you and your business. Networking your brand and building relationships also help to build your reputation. You and your team are the faces and ambassadors for your brand, so make sure your team as well as the content you share reflect the core values and image you want to convey with your brand.
4) Create diverse content
You want your entrepreneurship to hit all angles. Whether that be creating content marketed towards different demographics, international clients, or just spreading your content amongst different social media platforms, make sure content creation is frequent and fresh. Test to see what kind of content resonates well with your audiences, which garners high interaction and which performs poorly, and switch it up. And just because something has worked before, it doesn’t mean you shouldn’t change an approach to try and capture people’s attention on another level.
5) Create a brand
With the hundreds of thousands of businesses that are created each year, you have to find your own voice to stand out. Creating a brand means defining that voice and developing a narrative that is your own and speaks to audiences in a unique and compelling way.