case study

Haber Law

Haber Law is a Florida law firm focusing on litigation and alternative dispute resolution for individuals and businesses. Since the firm’s founding in 1997, their business litigation lawyers have established a renowned reputation for quality legal services at a fair and reasonable price, with timely communication, access and availability of their attorneys to meet the evolving legal needs of clients.

CLIENT testimonial

“We initially engaged Velocitas for a public relations campaign during the time of our move from a traditional downtown office to an innovative new space in Wynwood. Our collaboration quickly evolved into a complete rebranding for the Firm with a new logo, new website and new marketing materials, both in print and online, all of which reflect the evolution of our Firm, its expansion and growth. 

Velocitas assisted us with our analysis and identification of our core values, core practice areas and focus, and Firm goals–both in terms of our work lives and our involvement in the South Florida community.  Our solid, consistent, and identifiable brand is now represented in every touchpoint of our Firm. Our marketing and public relations campaign continues to develop, providing superior ongoing results.

We highly recommend working with Velocitas for their professionalism, creativity, and results-oriented approach.  They are now a continuing part of our team and vital to our success.”

Assignment

The prestigious law firm of Haber Slade, P.A. needed a full rebranding to be launched in conjunction with the firm’s new name, Haber Law, and the opening of their modern new office in the Wynwood neighborhood of Miami.

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Rebranding

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Marketing Campaign

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Press Placements

Public Relations

Webite Design & Development

Marketing

Social Media Consulting

Results

We conceptualized a branding campaign that encompassed the firm’s new name, logo and office. The campaign included a launch party for the opening of the office and an announcement to both clients and the press, all under the tagline New Address, New Name, Same Great Team. The complete overhaul of the firm’s branding and marketing collateral included a new logo inspired by the building’s artful design, regionally-placed advertisements, full branding guidelines, and various collateral. 

branding

New name, logo and office

marketing

An overhaul of marketing collateral.

public relations

Several placements in print and digital. 

 We continue to provide ongoing marketing and public relations services with recent placements in the Daily Business Review, The Miami Herald, The Real Deal, and MIAMI Magazine.