case study
Doctor jb
Dr. JB is a board-certified emergency medicine physician. As an expert in healthcare topics ranging from minor to catastrophic due to the nature of her medical work in the ER, Dr. JB reaches a nationwide audience through her YouTube channel which provides weekly videos on medical information with a fresh approach.
Assignment
Velocitas was hired to create the Dr. JB digital brand and facilitate the company launch. As a startup venture, Dr. JB needed a logo, branding guideline, website, social media design, and company verbiage to use throughout her various online channels. With many ventures in mind, Velocitas was challenged to create a hub for all of the Dr. JB initiatives — from podcasts to blogs to merchandise.
Branding
Website Development
Social Media Design
Digital Marketing
Public Relations
Results
The Dr. JB brand launched successfully in 2021 to a growing audience of followers on social media and on YouTube. With multiple press releases, secured interview opportunities, and a jam-packed calendar of timely medical content on the way, Dr. JB is poised for exponential growth in the coming year.
Velocitas continues to promote Dr. JB in the press by securing media opportunities as well as providing ongoing branding, marketing, and website maintenance.