The PESO Model

The PESO Model

The PESO Model The four kinds of media Newspapers, magazines, advertisements, social media, websites…  There are so many different types of media today that it becomes easy to confuse them all. However, in the PR industry, media is everything; and as it keeps on...
How to Write Content That Converts

How to Write Content That Converts

How to Write Content That Converts turn your visitors into leads Turning visitors into leads through persuasive content should be a top consideration when creating blogs, social media posts, email campaigns, or any other form of communication for your company. This...
How Public Relations Can Help You During A Crisis

How Public Relations Can Help You During A Crisis

How Public Relations Can Help You During A Crisis leverage PR The COVID-19 pandemic has forced us all to adapt, to new circumstances and discover new ways to manage a business, even changing the business model in some sectors. As a global marketing and public...