by admin | Jun 9, 2021 | Industry News
Shout it Out: Crafting the Perfect Call to Action There is so much information out there – some might say too much You can get completely lost in it without the help of one critical copy component: a killer call to action. Strategically placing an effective call to...
by admin | Mar 10, 2021 | Industry News
Dominating the Lead Gen Game: Landing Pages Landing pages are here to stay! For those who don’t know, a landing page is the page that a visitor is directed to after clicking on an ad, promotion, or search result. The objective of a landing page is to get the...
by admin | Jan 5, 2021 | Industry News
The Importance of Establishing Brand Identity When you see shoes with a swoosh, you know they are Nike. The second you see two golden arches, you must be at a McDonald’s. These are just two of the world’s strongest examples of companies that have branded themselves so...
by admin | Nov 16, 2020 | Industry News
The PESO Model The four kinds of media Newspapers, magazines, advertisements, social media, websites… There are so many different types of media today that it becomes easy to confuse them all. However, in the PR industry, media is everything; and as it keeps on...
by admin | Oct 19, 2020 | Agency News, Industry News
Considering holding a webinar? Here's why you should. Our entire lives and careers became totally virtual in the blink of an eye. We now rely on video chats to stay in contact with colleagues, partners, and clients. Though this change might still feel uncomfortable...
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