The Importance of Establishing Brand Identity

The Importance of Establishing Brand Identity

The Importance of Establishing Brand Identity When you see shoes with a swoosh, you know they are Nike. The second you see two golden arches, you must be at a McDonald’s. These are just two of the world’s strongest examples of companies that have branded themselves so...
The PESO Model

The PESO Model

The PESO Model The four kinds of media Newspapers, magazines, advertisements, social media, websites…  There are so many different types of media today that it becomes easy to confuse them all. However, in the PR industry, media is everything; and as it keeps on...