Patricia is a marketing executive and entrepreneur who started her own agency in 2002. When she was deciding on a name for her agency, she wanted something that represented her style of business: fast-paced, efficient and always two steps ahead of the game. Velocitas, a Latin word meaning speed, swiftness and velocity, was the perfect fit. As President of Velocitas, Patricia manages client relationships and oversees the firm’s campaigns and projects. Patricia brings a wealth of experience in healthcare and professional services marketing, including law offices and technology companies. Her strengths include working with clients on brand development, marketing strategy, Internet marketing and collaborating with designers to produce all types of creative, collateral material, and videos, in addition to building long-lasting relationships with clients, media members and her team of publicists and PR representatives. Patricia acquired her MBA from the University of Miami in 2004, specializing in international business.
Abbi Sierra is the Public Relations Director at Velocitas. Since beginning her work in the industry in 2004, Abbi has garnered significant media coverage for clients in the health, legal, finance, entertainment, luxury and technology industries. With more than a decade of PR and special events experience, Abbi has worked and built relationships with both national and regional media outlets alike. She is a master on all matters crisis management and has become the go-to strategist for her tact on sensitive messaging. Her innovative and strategic PR plans have landed clients in national and regional publications such as The Daily Business Review, South Florida Business Review, Ocean Drive, The Wall Street Journal, Shape magazine, Travel + Leisure magazine, E! News and many more. Abbi has a bachelor’s degree in advertising and psychology with a minor in marketing from the University of Miami.
Amara Kaiyalethe is a seasoned communications professional with over a decade of experience in asset management, financial, professional services, corporate and political communications.
Amara served for seven years as Communications Director for Whitebox Advisors, a $6 billion, leading global hedge fund firm. In this role, she oversaw all public relations strategy and execution, including media relations, conferences, executive communication and presentation training, internal communication, and reputation, crisis and issues management. Before joining Whitebox, Amara held senior positions at two distinguished public relations firms, Dukas (now Dukas Linden) Public Relations and HL group where she advised well-known clients from M&A firms, hedge funds and trade organizations to popular shoe brands and e-commerce sites. Amara holds a Master’s Degree in Public Communication from the American University in Washington, DC, and a bachelor’s degree in psychology from the University of Florida.
Pam is responsible for driving our marketing communication strategies for our clients, with a specialized focus on digital and email marketing. She has over 18 years of marketing experience with large, Fortune 500 corporations, delivering successful solutions to drive sales, attracting and maintaining customers, and supporting a solid corporate brand. Her expertise spans across multiple marketing proficiencies including email and web marketing, direct mail advertising, tradeshow management, and corporate event planning. She has led the marketing communication strategies for a multi-billion dollar organization responsible for driving the right message to the right targeted group of customers across various business types. Her professional background ranges from various industries including hotel, retail, and pharmaceuticals. Pam has a bachelor’s degree from Florida International University with a double major in marketing and international business and an MBA from Florida Atlantic University.
Jodi oversees design and development of all incoming digital projects such as client e-blast communications. She also provides creative design for all our print projects such as ads, brochures, magazine layouts, logos, billboards, direct mail, identity packages, tradeshow booths, and more. Jodi holds a bachelor’s degree in graphic design from Florida State University and has worked on design projects for Avon, Gillette, IBM, Procter and Gamble, Museum Network, DuPont, Big, to name a few.
Suzy’s digital experience and marketing expertise is wide-ranging, from social media channel management (with an impact of up to 40,000 followers) to event production for internationally recognized cultural exhibitions. She has previously served as an exhibitor services liaison and social media assistant at a premier South Florida art fair, ArtMiami. Suzy holds degrees from Florida International University in art history and film photography with a minor in international communications. Her previous work and ongoing interest in art and design have shaped her professional perspective for marketing, branding, and design. Suzy’s enthusiastic spirit and can-do attitude paired with limitless creativity result in successful campaigns that make an impact. In her work at Velocitas, Suzy facilitates client communication and digital strategies, assists in the development of social media content plans, updates client websites leveraging her experience with various website platforms, and handles client email campaigns with a focus on design, execution, and results.