Patricia is a marketing executive and entrepreneur who started the agency in 2002. When she was deciding on a name, she wanted something that represented her style of business: fast-paced, efficient and always two steps ahead of the game. Velocitas, a Latin word meaning speed, swiftness and velocity, was the perfect fit. As President of Velocitas, Patricia manages client relationships and oversees the firm’s campaigns and projects. Patricia brings a wealth of experience in healthcare and professional services marketing, including law offices and technology companies. Her strengths include working with clients on brand development, marketing strategy, Internet marketing and collaborating with designers to produce all types of creative, collateral material, and videos, in addition to building long-lasting relationships with clients, media members and her team of publicists and PR representatives. Patricia acquired her MBA from the University of Miami in 2004, specializing in international business.
Abbi Sierra is the Director of Content Strategy at Velocitas. Since beginning her work in the industry in 2004, Abbi has garnered significant media coverage for clients in the health, legal, finance, entertainment, luxury and technology industries. With more than a decade of PR and special events experience, Abbi has worked and built relationships with both national and regional media outlets alike. She is a master on all matters crisis management and has become the go-to strategist for her tact on sensitive messaging. Her innovative and strategic PR plans have landed clients in national and regional publications such as The Daily Business Review, South Florida Business Review, Ocean Drive, The Wall Street Journal, Shape magazine, Travel + Leisure magazine, E! News and many more. Abbi has a bachelor’s degree in advertising and psychology with a minor in marketing from the University of Miami.
Pam is responsible for driving our marketing communication strategies for our clients, with a specialized focus on digital and email marketing. She has over 18 years of marketing experience with large, Fortune 500 corporations, delivering successful solutions to drive sales, attracting and maintaining customers, and supporting a solid corporate brand. Her expertise spans across multiple marketing proficiencies including email and web marketing, direct mail advertising, tradeshow management, and corporate event planning. She has led the marketing communication strategies for a multi-billion dollar organization responsible for driving the right message to the right targeted group of customers across various business types. Her professional background ranges from various industries including hotel, retail, and pharmaceuticals. Pam has a bachelor’s degree from Florida International University with a double major in marketing and international business and an MBA from Florida Atlantic University.
Marien is in charge of conceptualizing and executing creative initiatives for our clients. Drawing from her 10+ years of experience in the field, she creates on-brand designs that generate positive engagement and help our clients reach their business goals. Marien specializes in print and digital design including ads, brochures, magazine layouts, catalogs, direct mail, logos, identity development, trade show booths, image manipulation, responsive emails, social media content and more. She graduated from Santa Fe College in 2009 with a degree in Digital Media Technology and Graphic Design.