Patricia is a marketing executive and entrepreneur who started her own agency in 2002. When she was deciding on a name for her agency, she wanted something that represented her style of business: fast-paced, efficient and always two steps ahead of the game. Velocitas, a Latin word meaning speed, swiftness and velocity, was the perfect fit. As President of Velocitas, Patricia manages client relationships and oversees the firm’s campaigns and projects. Patricia brings a wealth of experience in healthcare and professional services marketing, including law offices and technology companies. Her strengths include working with clients on brand development, marketing strategy, Internet marketing and collaborating with designers to produce all types of creative, collateral material, and videos, in addition to building long-lasting relationships with clients, media members and her team of publicists and PR representatives. Patricia acquired her MBA from the University of Miami in 2004, specializing in international business.
Abbi Sierra is the Public Relations Director at Velocitas. Since beginning her work in the industry in 2004, Abbi has garnered significant media coverage for clients in the health, legal, finance, entertainment, luxury and technology industries. With more than a decade of PR and special events experience, Abbi has worked and built relationships with both national and regional media outlets alike. She is a master on all matters crisis management and has become the go-to strategist for her tact on sensitive messaging. Her innovative and strategic PR plans have landed clients in national and regional publications such as The Daily Business Review, South Florida Business Review, Ocean Drive, The Wall Street Journal, Shape magazine, Travel + Leisure magazine, E! News and many more. Abbi has a bachelor’s degree in advertising and psychology with a minor in marketing from the University of Miami.
Gracia is responsible for developing media strategies and conducting outreach on behalf of corporate and tourism clients to general market and US Hispanic media, as well as coordinating media efforts in Latin America and the Caribbean. Gracia develops bilingual content and secures media placements with a broad spectrum of media, as well as advising on consumer facing campaigns that go beyond traditional media coverage and include social media and special event components. She has more than 15 years of experience, and built her career at global PR agencies, namely Burson-Marsteller, Edelman, and JeffreyGroup. Her recent experience includes managing all facets of media and trade relations for the Costa Rica Tourism Board in North America, US Hispanic media and influencer engagement for Tr3s, Harley Davidson, Chuck E. Cheese, and BestWestern. She earned her bachelor’s degree from Columbia University.
Jodi oversees design and development of all incoming digital projects such as client e-blast communications. She also provides creative design for all our print projects such as ads, brochures, magazine layouts, logos, billboards, direct mail, identity packages, tradeshow booths, and more. Jodi holds a Bachelor’s Degree in Graphic Design from Florida State University and has worked on design projects for Avon, Gillette, IBM, Procter and Gamble, Museum Network, DuPont, Big, to name a few.